Color Meaning–Unlock the Symbolism and Color Psychology of Common Colors

Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design.

A dominant color or overall color scheme can determine the tone of your document. Certain colors will help your product, corporate document, or advertisement attract specific target audiences and evoke desired responses.

The information below provides generally accepted guidelines on the symbolic meanings of color and how you can use color more effectively in your marketing pieces.

The meaning of the color yellow (including coral, orange, amber, gold)

What it Symbolizes: Energy, caution, warmth, cheer, joy

Yellows are often associated with the following characteristics: homey, friendly, soft, welcoming, moving, excitement, or adventure. Good for press kits, stationery, and shopping bags.

Use yellow for signage in work situations warning of danger. Yellow is also good for any project that needs to evoke feelings of lightheartedness, humor, or friendliness.

The meaning of the color red (including mauve, magenta, crimson, scarlet, poster red)

What it Symbolizes: Power, romance, vitality, earthly, energy

Reds evoke highly charged emotions such as aggression, danger, or love. Red makes us pay attention and catches our eye immediately so use reds on items that need to grab attention.

In the financial arena, red symbolizes a negative direction.

The meaning of the color green (including lime, leaf green, sea green, emerald, teal, sage)

What it Symbolizes: life, foliage, grass, trees, water

Greens are sensuous and alive. Green is associated with the following characteristics: friendliness, dependability, freshness, non-threatening, safe, secure, healthy, strong, expensive, and primitive.

In the business world, green symbolizes growth and prosperity.

The meaning of the color blue and purple (including sky blue, ultramarine, violet, purple, azure)

What it Symbolizes: Peace, law and order, logic, analytical, intelligent, honest, calm, clean, good will, tranquility, compassionate, serious, thoughtful, quiet, reflective, regal, classic, dependable, trustworthiness, tradition, magical.

Blues are often used for older, more mature audiences and situations. Blue is common in financial institutions, hospitals, and legal and medical professions. Purples have long been associated with royalty, magic and power. Purples are often used with feminine, rather than masculine designs.

Make sure the colors you use in your marketing materials attract the attention of your target market. Check color resource design guides or swatch books to discover what color combinations work best to make your designs pop.

3 Steps to Creating A Knockout Corporate Logo

A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort – garaunteed to impress the ladieees.

Step 1 – Choose a dull font such as helvetica
In the world of high flying executives and corporate back slapping deals done upon yachts etc. the one thing almost all self-made millionaires will agree on is that you must give the impression that your company is a straightlaced solemn outfit. Standard fontfaces such as helvetica or times will signify your ability to fit in with suits without ruffling too many feathers and will be looked favourably upon by those all important investors looking to harvest some of their cash in your business.

Step 2 – Choose a dull colour such as grey
Battleship grey – has there ever been a colour more appropriate for the deadening nature of high corporate investiture? No, not by my reckoning at any rate. But surely a grey logo among a sea of other bland logos is just going to get lost isn’t it? Hmmm, I’ve got to hand it to you, you’re right but do you know what – if we add a smidgin of royal blue somewhere within our hypothetical logo we achieve the type of chin stroking brilliance that committee members and associate directors can spend literally minutes debating before abstaining to the golf course and soho massage parlours.

Step 3 – Choose a dull symbol such as a circle
Right this is where our creative minds get to have some fun. Do we put the grey/blue circle before the words or after? Above or below? Whatever you choose to do make sure it doesn’t involve anything too clever or inspiring. Remember our aim here is to look ‘corporate’ and sensible not like some kind of fun loving chimps, you gets me. Right the logo should be just about complete and ready to enter the exhilarating world of corporate high life. To celebrate why not throw a lavish party inviting your corporate buddies like Dave and Steve from down the pub?

To summarise, what we want to achieve is an air of ‘dullness’ yet reliability. Choose a dull font, keep the colour palette strictly dull- nothing too interesting and if you must add a quirky symbol of some sort make sure it keeps well within the dull spectrum of ideas i.e. a circle or square. Corporate Logo Design is not rocket science but if you want to give off the right impression you’ve got to go with the flow.